Your Partner for Visibility and Credibility
Companies can find cut-through difficult in a crowded telecoms market. Fortunately, TelcoForge’s audience is looking for inspiration and unique solutions to the industry’s problems.
If you want to build visibility and credibility with senior telecoms professionals, and if you want to shape the thinking of the influencers in the industry, then TelcoForge is for you.
What makes us different? Our focus, your results.
While many media outlets will write about a technology or a product, our focus is always on the impact: “How can this improve the telecoms industry?” We provide an independent context to your activity, emphasising what is different and the potential impact on business operations, mindsets, services or the bottom line.
Moreover, a media asset is a means to an end, not the end itself. TelcoForge combines the benefits of content creation, industry expertise and a senior, engaged audience, allowing us to work with you throughout your content’s development and deployment cycle to support the results you are looking for.
The Outcome Assurance Process
Every report, big or small, will go through a rigorous process to ensure you get the outputs you need, end to end.
- Definition. We work with you to ensure we are aligned not just on the topic, scope and deliverables, but the purpose of the report, the targeted audience, the approach and any special requests. This simplifies the review, sign-off and promotion stages. We may propose alternative solutions to assist you; for example, different types of medium or approach which have been effective for other clients.
- Research. Based on your requirements, we will gather the necessary qualitative and quantitative data. Surveys, interviews and more are all options to suit your needs.
- Independent analysis. Our team of independent industry professionals will collate and analyse the outcomes, adding observations and enriching the result.
- Draft development. We create a first draft built around the agreed outcomes and deliverables.
- Executive review. Two rounds of review and revision for you to ensure you’re getting what you need.
- Professional design. Adding the creativity and imagery to back up your content, using your branding, ours, or a combination as pre-arranged.
- Multi-channel promotion and repurposing. Beyond merely creating and curating your content, we can promote it to TelcoForge’s unique audience of diverse and senior professionals. The scope and scale of this will be agreed at the definition stage along with the key outcomes you are looking for and measures to gauge success.
We will work through our outcome assurance checklist with you at the start of each project to make sure you get the right result.
Reports and Knowledge Work
We package your thought leadership into a professionally researched, independently written report designed for senior telecom decision-makers, and then amplify its reach.
Delivered in 8 weeks from kick-off through our Outcome Assurance Process, including up to 5 research interviews; all supported post-launch by a promotional campaign through TelcoForge outlets including:
- A dedicated email;
- Inclusion in the InFlux newsletter;
- Addition to the TelcoForge website;
- Three posts on LinkedIn.
Optional extras include re-scoping the project; additional research interviews; a survey; translation; additional media elements; or additional marketing elements before and after launch. Extras may, depending on their nature and scope, extend the development period.
The Expert insight
You receive:
- A complete 15-to-20-page written report.
- A one-page executive summary.
- A deck of slides and illustrations.
…all supported by TelcoForge promotional activity designed to coordinate with your own.
The Quick insight
You receive:
- A complete 5-to-10-page written report.
- A one-page executive summary.
- A deck of slides and illustrations.
…all supported by TelcoForge promotional activity designed to coordinate with your own.
The Thought Piece
You receive:
- A 1,500 – 2,500-word document designed to deliver impact in the smallest possible space. Examples include case studies, concise survey results and more.
…supported by TelcoForge promotional activity designed to coordinate with your own.
Video Work
When you need high quality film production and promotion, TelcoForge has you covered. Depending on your needs, we can support you in creating white label or branded content in a variety of different formats, either in person or remotely.
Our Outcome Assurance process makes sure that you are getting the messages and impact you are looking for with the right audience, not just a good-looking video.
Optional extras include captioning by industry experts to assure the right acronyms; translation or subtitling in multiple languages; retargeting and re-editing for alternative uses and audiences.
Shorts: Individual or series
You receive:
- 2-to-5 minute video(s) tailored to your objectives and audience.
- Professional video direction, production, and audio/video editing.
- The promotional support you need.
Custom Webinars
You receive:
- A start-to-finish webinar production service, including options to support in finding speakers, preparation, hosting and marketing.
- Regular project updates and ongoing coordination, including captioning.
- Options for repurposing and re-use of the video recording.
- Impact and engagement with our audience of international thought leaders.
…all supported by TelcoForge promotional activity before and after the event designed to coordinate with your own.
Video Interviews - standalone or series
You receive:
- A professionally recorded live or online interview video with your choice of TelcoForge or internal interviewer, or piece to camera.
- Editing to reflect your priorities, time demands and audience.
- Options for repurposing and re-use of your asset.
…all supported by TelcoForge promotional activity designed to coordinate with your own.
Events
Whether you are looking to create impact with a dedicated event or meeting, or whether you’re looking to engage with genuinely different events which cut through the noise using original perspectives and formats, we can support you.
Our Outcome Assurance process offers you the confidence that we’re there to understand and support your aims.
Custom meeting organisation
You receive:
- An end-to-end service providing you with a half-day meeting/seminar in person with your chosen target audience followed by networking activity.
- 15-20 attendee recruitment to your specification; targeting and reporting throughout the process.
- Typical 10 to 12 week project turnaround.
…all supported by our outcome assurance process to deliver you the interactions you need, and optional content or retargeting options based on the content and outcome of the meeting.
"Forging Ahead" - meeting media plus...
You receive:
- The opportunity to demonstrate thought leadership or products to a panel of senior telecoms analysts and journalists, like a media briefing.
- A live, engaged audience like a webinar.
- Distribution and audience multiplication through TelcoForge avenues.
- A copy of the content for your own use.
- Options for repurposing and re-use of your asset.
…all supported by TelcoForge promotional activity designed to coordinate with your own.
Live and online conferences
Participation in TelcoForge’s conferences gives you access to a unique set of experiences and contacts. We take a look at issues unifying commercial pressures, operations, regulation, policy and industry structure as well as technology, providing engaging experiences for diverse senior executives.
Partner with us for unique access and influence, all supported by TelcoForge promotional activity designed to coordinate with your own.
Upcoming events include:
Small Companies & Market Entrants
TelcoForge is built to encourage new perspectives for the industry. We’re aware that some companies don’t have the marketing budgets of a Qualcomm to sway the industry, but have important and valuable insights to share. Talk to us about how we can support you getting the results you need, supported by our Outcome Assurance process.
Custom Requests
While the capabilities above are quite broad, we do also work with people on custom requests. In some cases that has been by combining different capabilities, or by taking clients on retainer to deliver ad-hoc requests through the year. We’re happy to talk to you about what would suit your needs.
TelcoForge Clients Include
